ʻO ke kī i kā mākou kūleʻa ʻo "Good Merchandise Kūlana kiʻekiʻe, Kālā kūpono a me ka lawelawe kūpono", ke nānā nei mākou i mua i ka hoʻokumu ʻana i ka pilina ʻoihana ʻoihana me nā mea kūʻai aku hou ma nā wahi o ka wā e hiki mai ana.
E pili kā mākou hui i ka "Quality mua,, hemolele mau loa, ʻike ʻia e ka poʻe, ʻenehana hōʻano hou" akeakamai ʻoihana. Hana ikaika e hoʻomau i ka holomua, ka hana hou i ka ʻoihana, e hana i nā hana āpau i ka ʻoihana mua. Hoʻomaʻo mākou i kā mākou pono e kūkulu i ke kele hoʻokele ʻepekema, e aʻo i ka ʻike ʻoihana nui, e hoʻomohala i nā lakohana hana mua a me nā kaʻina hana, e hana i nā huahana a me nā hopena maikaʻi i kāhea mua ʻia, kumu kūʻai kūpono, kūlana kiʻekiʻe o ka lawelawe, lawe wikiwiki, e hoʻolako hana ʻoe i waiwai hou.